On-Page SEO Services

Formatting Page Titles

All the pages of your website will be evaluated by our SEO experts. In the first couple of weeks, we’ll propose page titles and title tags that include keywords that will immediately boost rankings!

Page Titles or Title Tags are a short heading of the webpage, which appears on the browser window and search pages. To be SEO optimized, a good title tag should include a page’s keyword in the title.

Missing Page Titles

Title tags are an important element of an SEO optimized page. A missing title tag affects search engine results as well as, reflects on the page’s professional image.

Length of Page Titles

As per SEO experts, page title tags should be between 50-60 characters; anything longer than that gets truncated on the search engine pages.

Duplicated Page Titles

Each title tag needs to be different, to match the description of the individual page it describes. Similar title tags affect SEO results of the page and also create confusion from a user perspective.

Missing Meta Descriptions

Meta descriptions describe a website’s content, which are shown by search engines on the search engine pages. Missing Meta descriptions affect a website’s ranking, and are often auto-completed by the search engines themselves to nonsensical results.

Length of Meta Descriptions

Meta descriptions are usually between 155-160 characters and contain long and short tail keywords. Anything longer than 160 characters gets truncated in the search engine result pages.

Duplicated Meta Descriptions

Duplicated Meta descriptions won’t exactly get you penalized by Google, but they are certainly a missed SEO opportunity apart from being misleading and non-descriptive.

Header Hierarchy

Page headings offer a chance to provide keyword-rich context to the on-page web copy, as well as a logical structural hierarchy to the page. Important keywords are usually placed in the H1 headings with lower headings following in a numbered sequence.

Keyword Analysis

The starting point of any SEO campaign; keyword analysis is the process of analyzing relevant keywords that bring paid or organic traffic to a page.

Competitor Analysis

Analysis of how other industry competitors fare on the search engine pages for the same targeted keywords.

Low Keyword Search Volume

Search Volume is the number of searches a keyword gets on the search engine pages.SEO experts advise finding high volume, low SEO difficulty keywords which are easier to rank on the SERPs.

Domain Authority Comparison

A Domain Authority comparison evaluates how well competitor websites are ranking on search engine result pages as compared to yours.

Keyword Frequency

Keyword Frequency or Keyword Density in your content should be around 1-2% for good SEO results. That’s close to 1-2 occurrences of a targeted keyword per 100 words; more than that would be considered as Keyword Stuffing by search engines and run the risk of penalization.

Anchor Text Linking

Anchor text refers to the clickable word(s) used in a hyperlink. Good SEO technique calls for relevant anchor text that mirrors the page you’re linking to.

Page Speed Score

Page speed is a direct ranking factor for SEO, especially since Google's Algorithm Speed Update. Having a bad page speed score can adversely affect rankings and increase bounce rate, as well.

Mobile Optimization

Mobile Optimization or Mobile SEO refers to websites adjusted to mobile devices, such as smart phones and tablets. Search engines like Google, favor well optimized mobile friendly sites and rank them higher on the SERPs.

Desktop to Mobile Site Redirection

If you are using different URLs for the mobile and desktop versions of your site, then users need to be redirected correctly to the appropriate browser format using automatic redirection. Faulty redirections can impact SERP rankings and reduce dwell time.

Switchboard Tags Vary

For purpose built mobile sites, Google created ‘switchboard tags’ to better connect mobile and desktop pages. These could replace the purpose of redirects on your site depending on its design.

HTTP Headers

HTTP headers are used to pass information from the client browser to the server and vice versa. They are one of the best ways to check the responsiveness of a website.

Robots.txt File Missing

Robots.txt is a text file which guides search engine crawl bots on what parts of the website are open for indexing, and which pages are off-limits. Not having a robots.txt file will not impact your SEO directly, but could lead to all of your website information being indexed; even pages which you want to leave private.

Robots.txt File Blocking Valuable Content

The robots.txt file is one of the easiest files to mess up. Anyone character out of place, and you could potentially block valuable web content from being crawled and indexed by Google.

XML Sitemap Missing or URL not listed in Robots.txt

Your XML sitemap is a list of your website's URLs that you want to have indexed. It’s a one stop shop to let search engine bots know what to crawl. Including the XML sitemap in the Robots.txt file is an efficient way of having your website crawled.

XML Sitemap Lists pages blocked by the Robots.txt

It’s a common on-page error to find an incorrect configuration of the XML sitemap in the Robots.txt file leading to it being ‘disallowed’ from crawling the site pages completely.

XML Sitemap is Malformed/Incomplete/Outdated

XML Sitemaps need to be updated and resubmitted every time you add or remove a page, or make changes to the website content. This helps to get your website indexed faster, and more accurately.

XML Video and Image Sitemap Missing

XML video and image sitemaps help search engine bots crawl pertinent images on your site. This is especially useful for ecommerce websites and retail platforms.

Desktop Webmaster Tools Not Available

Google Search Console, previously known as Google Webmaster Tools, needs to be set up with your website. It is a great resource from Google to help site owners improve their rankings on search engine pages.

Improper Canonical Tags Robots Meta Tag

A canonical tag helps search engines identify that a specified URL refers to the master copy of a page. Incorrect usage of canonicals can direct search engines to blocked or disallowed URLs.

Unnecessary Sub-Domains

Sub-domains are essentially a completely different website Unnecessary sub-domains can lead to the diversion of your SEO efforts to another separately indexed platform. Rather than creating a new sub-domain, new content can be placed in the site’s subfolder instead.

Unnecessary Directories

A URL shouldn’t contain unnecessary folders or directories. SEO friendly URLs ideally don’t have more than two folders.

Dynamic URL Issues

Dynamic URLs with many parameters can be problematic for search engines. Rewriting dynamic them into SEO and user friendly URLs can resolve this problem.

Tracking Parameters in the URL

URL parameters are used to keep track of session IDs, page filters, search queries etc. However, unnecessary URL parameters can adversely affect SEO efforts by creating duplicated content and wasting crawl budget.

Session IDs in URL

Like tracking parameters, sessions IDs in the URL can prevent crawl bots from indexing website content. Instead of being embedded in the URL as a query string, session IDs are best stored using cookies.

Internal Link Issue

Internal links provide information hierarchy to a website by linking one page on the domain to another. Correctly done internal linking can boost SEO and help users navigate the site better.

Sub Optimal Anchor Text

The anchor text used for a link suggests to search engines what keywords you want the page to rank for. Using exact-match keyword optimized anchor text provides context and relevance to search engines rather than suboptimal anchor text copy.

Missing/Malformed Breadcrumbs

A breadcrumb trail is small path of text at the top of the page showing the user’s location on the website. Properly structured breadcrumbs add SEO value to the site.

Unnecessary Internal No-Follow Links

No-follow links are placed for suspicious links. Creating unnecessary internal no-follow links can therefore, negatively affect your website’s rankings as it gives an unreliable image to search engines.

Unnecessary Redirects

Incorrectly placed page redirects can adversely impact your SEO rankings and organic traffic.

302 Redirects

302 redirects are considered temporary moves of the webpage by search engines. However, if incorrectly placed they can lead to confusion regarding which version of the page needs to be indexed by crawl bots.

Meta-Refresh Redirects

Meta fresh redirects are a page refresh rather than a redirect at the server level. They are not optimal from an SEO point of view, as they are picked up by search engines and reduce authority.

Broken Page Links

Broken page links take a toll on user experience as well as your SEO. Removing broken internal page links is easier, but removing broken external page links takes a longer time to fix.

Missing Custom 404 Page Error

Users should be redirected to a custom 404 page when they try to access a page that doesn’t exist on the site. A missing 404 page confuses users and search engine pages alike, in terms of navigation.